The iPhone 4S has been a leader in customer demands as suggested by many reports and data that collected information based on the sales figures of different handsets. However with the launch of Samsung S3 the iPhone’s dominance has come down drastically. Samsung S3 has been one of the top selling models ever since its launch. The handset has claimed to be the fastest selling handset and is expected to record sales figure in the market that was never seen before. The company might sell over 10 million handsets by the end of this month.

New data suggests that the iPhone 4S still remains the favorite handset in the market but the S3 has been closing the gap rapidly. One of the basic and most prominent reason is the working platform of the gadget. The handset runs on the Android OS v4.0 and is seeking an update to the upcoming Jelly Bean 4.1. The Android market has already been cutting down the sales for other rivals and has emerged to be the fastest growing mobile platform.

It is considered that the iPhone 4S have been brought down by S3 alone as it has been considered to be single best rival to the model. But figures show that 4S still accounted for one-fifth of the total sales in the UK market. The data also revealed that Apple fans were most loyal to their manufacturers and there is a huge proportion of customer base that is still expecting to see something new in the upcoming version of the iOS. S3 has however captured 18% of the market in the shortest span of time.

Summary- Samsung S3 has been slowly emerging as the most sold handset in the market. The gadget has already captured 18% of the market share in an few months and has closed the gap on iPhone 4S.